Data Controller

• Name: MP Medical Center – Dr. Mónica Pineda
• NIT: 901.469.927-4
• Home: Cra. 43A #3 Sur-130, Milla de Oro, Torre 1, Consultorio 1005, El Poblado, Medellín, Antioquia, Colombia.
• Email: gerencia@dramonicapineda.com
• Phone / WhatsApp: (+57) 304 258 6294 – (+57) 304 201 3186

In compliance with Law 1581 of 2012, Decree 1377 of 2013 and other regulations on the protection of personal data in Colombia. Last updated: October 2026.

1. Object

To establish the criteria for the collection, storage, use, circulation, deletion and, in general, the processing of personal data of patients, users, suppliers and third parties whose information is collected by MP Medical Center, guaranteeing the constitutional right to Habeas Data.

2. Data we collected

Identification and contact information (name, document, telephone, email, address) and sensitive health-related data (Medical history, clinical conditions, clinical photographs, and procedure results) necessary for the provision of medical-aesthetic services. The provision of sensitive data is optional.

3. Purposes of the processing

• Schedule, confirm and manage appointments, assessments and procedures.
• To provide the requested medical and aesthetic services and their clinical follow-up.
• Respond to requests, quotes, questions, and concerns.
• Send commercial information and news, when authorized by the owner.
• Comply with legal, accounting, tax and contractual obligations.

4. Rights of the holder

• To know, update and correct your personal data.
• Request proof of the authorization granted.
• To be informed about the use given to your data.
• File complaints with the Superintendency of Industry and Commerce (SIC).
• Revoke authorization and/or request the deletion of data when appropriate.
• Access your personal data free of charge.

5. Authorization

By filling out our forms, checking the authorization box or providing your data through any channel, the holder authorizes MP Medical Center in a prior, express and informed manner to process their personal data in accordance with the purposes described herein.

6. Inquiries and complaints

The data subject may exercise their rights by writing to gerencia@dramonicapineda.com or via WhatsApp at (+57) 304 258 6294, indicating their name, identification number, the right they wish to exercise, and contact information. Inquiries will be answered within a maximum of ten (10) business days and complaints within fifteen (15) business days.

7. Information Security

MP Medical Center adopts reasonable technical, human, and administrative measures to protect personal data and prevent its alteration, loss, unauthorized consultation, use, or access.

8. Validity

This policy is effective from the date of publication. The databases will be retained for as long as necessary to fulfill the purposes of the processing and legal obligations. Any changes will be communicated through this website.